CASE STUDIES
Work That Speaks Before You Do
The Meridian Hotel
BRAND PHOTOGRAPHY CAMPAIGN
The Brief
The Meridian Hotel Group operate properties across Dubai, each with a distinct character. Their existing photography was a patchwork of inconsistent images from different photographers. They needed a unified visual identity across all three properties, shot in four days.
The Approach
I began with detailed pre-production, scouting the property, building a shot list around the hotel’s key visual touchpoints, and planning every shoot day around the light. Exteriors during golden hour, interiors mid-morning. The goal was a collection that felt cohesive as a brand while still honoring property’s individual character.
What Was Delivered.
- 150 final edited and color graded images
- Interior Lifestyle Photography across all key spaces
- Commercial Usage License
- lighting Control
VISUAL CREATOR & SMM
The Brief
KPHD came to me with a name, a logo, and a lease. Everything else needed to be built in six weeks. The photography, launch campaign, social media presence, and brand filming all coordinated so that nothing launched piecemeal before starting the campaign
The Approach
I started with a single strategy session to lock the brand positioning and visual direction. Every decision that followed flowed from that one conversation. Photography was shot during fit-out. with finals dropped in the week before launch. Paid ads went live five days before the date with a reservations-focused campaign.
What Was Delivered
- Brand strategy and positioning document
- Full day photography. shoot exterior, interior, food, lifestyle
- 60-second brand film and 3 social reels
- Meta Ads launch campaign (Facebook + Instagram)
- 8-week social media content calendar
Google Ads Campaign Management
High Converting Google Ads Campaign that increased Qualified leads & Reduced cost per conversion
The Brief
The client hired me through Upwork to create and manage a Google Ads campaign for his personal coaching business with the goal of increasing qualified leads, improving online visibility, and maximizing return on ad spend while keeping acquisition costs low.
The Approach
I conducted market and competitor research, performed keyword analysis, structured the Google Ads account, created tightly themed ad groups, wrote persuasive ad copy, implemented conversion tracking, and optimized bidding strategies. Throughout the campaign, I monitored performance, refined audience targeting, added negative keywords, and continuously A/B tested ads to improve conversions and campaign efficiency.
What Was Delivered
- Fully configured Google Ads account
- Search campaign setup and optimization
- Keyword and competitor research
- High converting ad copy and ad extensions
- Conversion tracking implementation
- Negative keyword strategy
- Bid and budget optimization
- Landing page improvement recommendations
- Performance monitoring and optimization
- Weekly and final campaign performance reports
The Brunch House
Food Photography
The Brief
The Brunch House came to me looking to elevate their social media presence with imagery that felt as good as their food tasted. The goal was simple but meaningful: create a cohesive set of photos that would stop someone mid-scroll and make them want to book a table. The content needed to feel warm, appetizing, and true to the restaurant’s character — not overly polished or corporate, but genuine and inviting.
The Approach
Before picking up a camera, the first step was understanding the space. A location scout revealed some real challenges. The natural light was inconsistent throughout the day, with harsh patches in some areas and flat, dim corners in others. Rather than fighting the space, we leaned into it. Shooting was scheduled around the windows of softest light, and for the trickier spots, subtle fill techniques were used to lift the shadows without losing the warmth that gives a brunch setting its character.
What Was Delivered
A curated gallery of fully edited photographs, ready to use across Instagram and other social platforms. The images spanned hero dishes, flat lays, ambient atmosphere shots, and close-up detail work, giving The Brunch House a versatile content bank to draw from over time. Each photo was edited with a consistent, warm color palette that would feel cohesive as a feed and strong as standalone posts.
The result was a visual identity The Brunch House could finally be proud to put out into the world, one that matched the care they put into every plate.
Sipty Water Bottles
End to End Brand Build
The Brief
SIPTY came to me with a name, a logo, and a lease. Everything else needed to be built in six weeks. the website, photography, launch campaign, social media presence, and brand filming.
The Approach
I started with a single strategy session to lock the brand positioning and visual direction. Every decision that followed flowed from that one conversation. Photography was shot during fit-out. The website was optimized for SEO, Draft content calendar, schedule post and reels.
What was Delivered
- Brand Strategy and positioning document
- 60 seconds brand film and reels
- Social media content calender
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Whether it’s a website, a campaign, a shoot or a film! bring me the brief and I’ll bring the craft.